Program Description

Business has a history at Snow College spanning more than 100 years. The founders were passionate about education and practical in providing knowledge and skills to help their children become useful and successful in the world of business and industry. The Business Department is committed to build on this distinguished history. The goal of serving students with exceptional programs remains unchanged, but the methods have evolved to meet the changing world.

Students can pursue the business careers described in this catalog by means of academic and technical certificate, and an Associate of Science, Associate of Science Business, or Associate of Arts degree. The Associate of Science Business (ASB) degree is designed to facilitate seamless transfer to business bachelor's degree programs at state universities in Utah.

Program Outcomes

Students who complete a certificate in Marketing will be able to 

• Identify and analyze target markets by applying basic consumer behavior concepts and using accessible research tools to assess customer needs within local and regional markets.
• Develop practical marketing strategies by applying the principles of product, price, place, and promotion to create entry-level marketing plans.
• Create and assess marketing communications using industry-standard tools to ensure messages are clear, accurate, and aligned with organizational goals.

Certificate Requirements

Course List

Code	Title	Hours
BUS 1110	Digital Media Tools	4
BUS 1270	Strategic Selling IE	3
BUS 1300	Social Media Marketing	3
BUS 1010	Introduction to Business	3
COMM 1500	Introduction to Mass Media HU	3
Total Hours		16