Program Description

If you are looking for a career where you can flex both your creative and analytical side, our certificate in digital marketing is for you! Digital marketing is about so much more than simply posting to social media, it’s about strategy—knowing your audience and how to reach them. The demand for digital marketing specialists grows every year. By earning your certificate in digital marketing from Snow College, you’ll be well on your way to a career in less than a year.

Program Outcomes

A student who completes the certificate in Digital Marketing and Analytics will be able to do the following.

• Demonstrate a working knowledge of the fundamentals of digital marketing and marketing analytics.
• Define key digital marketing and analytics terms and definitions.
• Assess marketing data using industry tools and best practices.
• Create strategic digital marketing plans following industry suggested best practices.
• Implement a digital marketing strategy in a business.
• Complete industry certifications to show competencies in each digital marketing vertical.

Certificate Requirements 

Course List

Code	Title	Hours
TEDM 1010	Introduction to Marketing (formerly TEDM 1000)	2
TEDM 1030	Content Marketing & Analytics	4
TEDM 1040	Email Marketing (formerly TEDM 1020)	2
TEDM 1050	Search Engine Optimization (formerly TEDM 1100)	2
TEDM 1060	Digital Advertising (formerly 1110)	3
TEDM 1070	Social Media Marketing (formerly TEDM 1300)	3
TEDM 1080	Advanced Digital Marketing (formerly TEDM 1200)	2
TEDM 1110